Social Media Guidelines Operating Procedure 520.01
Series: 500 Information Services
Section: Social Media
Cross-Reference: Social Media Policy 520.00
Social Media Guidelines: Johnson County Community College (JCCC) recognizes the importance of social media as a communication and educational tool and promotes the use of social media as set forth in the Social Media Policy. Social media accounts are online Web communities used to share information in in all forms. Social media accounts include: Twitter, Facebook, LinkedIn, MySpace, YouTube, third party wikis, virtual worlds, blog hosting sites, JCCC listservs, etc. The term “social media” is intended to be construed broadly to include any interactive communication technologies that may be used by JCCC students and employees. Social media accounts hosted/sponsored by JCCC are owned and monitored by JCCC and users should have no expectation of privacy; JCCC reserves the right to remove any posting that violates applicable federal, state or local laws, the Student Code of Conduct or College policies/procedures. The opinions expressed by visitors on sites hosted/sponsored by JCCC are those of the person making the post; they do not necessarily reflect the opinions, policies or position of JCCC. Students and employees who use personal social media accounts in association with JCCC courses, student life activities or other JCCC events are considered the owners of such accounts and are individually responsible for the content found in such personal social media accounts.
Additionally, when using social media, students AND employees are expected to:
- Comply with JCCC policies/procedures. For instance:
- Comments made by students on social media concerning other JCCC students that are vulgar, obscene, threatening, intimidating or harassing may be considered a violation of JCCC policies/procedures, including JCCC’s Student Discrimination, Harassment or Retaliation Complaint - Policy 319.05,
- Employees may not use social media to make work-related comments that are vulgar, obscene, threatening, intimidating, harassing or otherwise counter to JCCC’s Prohibition of Discrimination, Harassment or Retaliation – Policy 420.01, and
- Students and employees using JCCC logos, trade names, trademarks and/or copyrighted material can find usage requirements set forth in JCCC’s Intellectual Property policies/procedures, the Marketing Communications Styleguide and branding standards, and in faculty syllabi and related material.
- Comply with other applicable laws.
- Students and employees should be aware that they may incur personal liability for content posted or maintained by them on social media.
Students using social media are also expected to:
- Comply with the Student Code of Conduct and specific department, course, instructor or classroom rules set forth on the JCCC website, in a course syllabus or in other materials distributed or communicated by JCCC employees (which rules may be more restrictive than these Guidelines), and
- Uphold the ethical and professional conduct standards of their prospective and/or current professions (see Department Dean and/or course syllabus).
Employees using social media are also expected to:
- Be clear that they represent JCCC when using social media as an employee of the College and working in an official capacity,
- Avoid creating any impression that they are acting in an official capacity with JCCC or otherwise representing JCCC when using social media for private/personal matters unrelated to an employee’s job responsibilities,
- Respect JCCC confidential/protected information, including student, personnel and business information that is confidential/personal in nature and comply with applicable privacy laws such as the Family Educational Rights and Privacy Act (FERPA) and the Health Insurance Portability and Accountability Act (HIPAA),
- Respect third party brands, trademarks and copyrighted and/or confidential material when using social media as an employee of the College,
- Uphold the ethical and professional conduct standards of their profession, and
- Refrain from using social media for private/personal matters (unrelated to their job responsibilities) during hours in which employees are being compensated for their work for JCCC, unless: i) it is on a very limited basis, ii) does not interfere with the employee’s job responsibilities, and iii) otherwise complies with these Guidelines and JCCC policies/procedures.
The College will take action when it determines that social media use/postings violate JCCC policies/procedures. Failure to follow these Guidelines could put future participation on JCCC-affiliated social media accounts at risk and/or may lead to corrective disciplinary action pursuant to the applicable JCCC policies and/or procedures. If you have questions about these Guidelines, please email firstname.lastname@example.org.
These Guidelines are to ensure appropriate and effective use of social media. The Guidelines will evolve as social media evolves.
Signature on File in Policy Office