Learn the technical skills and marketing strategy needed to identify, engage, and develop successful customer relationships in today’s digital environment.
JCCC’s Digital Marketing Certificate is built for the future of business
Today’s connected environment has changed how industries across the globe market their products. Dive deep into multi-channel marketing. Discover the influences of social media, advertising, and the web. Develop a strong technical background with skills you can use immediately!
As a JCCC student, you will:
- Create an integrated eMarketing plan using web, email, and database technologies in personalized marketing campaigns to acquire and retain customers.
- Learn best practices and emerging trends in social media marketing.
- Master the tools the pros use — like Adobe Photoshop — to create compelling images in your online campaigns.
- Develop responsive web sites to run successful online stores.
- Analyze the most up-to-date technologies in digital data analytics, automated marketing, database management and Customer Relationship Management (CRM).
Experiential learning
Real-world opportunities are available in nearly every class. By the time you complete your certificate, you’ll have a marketing portfolio ready to wow potential employers.
Apply the skills you learned in the classroom in real-world scenarios with MKT 180: Experiential Marketing. Through job shadowing, involvement in professional marketing associations and events, informational interviews, a marketing simulation, and an analysis, you will identify and enhance the skills needed as a marketing professional.
Learn from professors with marketing degrees who understand the industry because they have extensive experience working in marketing and management. There are no teaching assistants, and you won't be lost among thousands in a large business school.
Our Business/Marketing Advisory Committee provides expert advice on various issues to ensure that students earning degrees or certificates from JCCC are prepared to enter the workforce and become immediately productive.
Join a career field where employment is increasing faster than average nationwide
- Marketing management-related fields have experienced tremendous growth in Johnson County, the Kansas City metro, and worldwide. With your certificate, you can start an entry-level position in advertising, promotion, sales, retail management, or digital marketing. These roles can include:
Search Marketing Strategist - Market Research Analyst
- Marketing Specialist
- Advertising Sales Agent
Further your education at JCCC or beyond
Expand your area of study by earning a certificate or associate degree at JCCC:
Marketing classes are transferable to many four-year schools, including the University of Kansas. JCCC Transfer Information and Services has specific information on transferring your JCCC credits to another school. Make an appointment with an Academic Counselor to explore your options.
Find employment projections and salary information at the Power BI Post Graduate Report.
Get one-on-one help with your Digital Marketing homework!
The JCCC Academic Resource Center offers free tutoring in almost any subject. And our small digital marketing classes — most classes have fewer than 25 students — means you’ll get one-on-one attention and feedback from your professors.
Contact info
Aaron Hollister, Chair
Phone: 913-469-8500, ext. 4710
Location: GEB 302
Email: ahollis3@jccc.edu
