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What will I learn?

Are you curious about why you buy what you do and how to make money with that knowledge? Already working in a marketing-related job – sales, retail, server, customer service? Then an Associate of Applied Science degree in Marketing Management is for you. All brands, industries and businesses are looking for marketers like you.

You will study marketing strategies in consumer behavior, professional selling, marketing research, retail, internet business, marketing analysis, business development and global decision-making. To launch your career, gain knowledge in:

  • Sales and customer relationships
  • Product and service delivery
  • Sustainable profitability and growth
  • Direct marketing and analytics
  • Consumer behavior and brand management

Digital marketing strategies are mandatory for today's businesses. In our marketing classes, you’ll learn the latest in:

  • Online marketing
  • Analytics
  • Customer Relationship Management (CRM)
  • Social media
  • Email marketing


You’ll be taught by professors with marketing degrees who understand the industry because they’ve worked in it and lived it. There are no teaching assistants and you won’t be lost among thousands in a large business school.

More excellent reasons why JCCC makes sense: class size, convenience, cost and transferability.

  • Classes are around 27 students so you can:
    • Ask questions
    • Engage in discussions
    • Connect with classmates and professors
  • We offer convenient online classes for nearly every course offered.
  • We’re affordable. Costs are reasonable and our campus is convenient to the metro area.
  • JCCC marketing classes are transferable to many four-year schools.
  • We focus on you and career success.

Your professors will get to know you and be able to steer you toward an emphasis and industry that complements your strengths.

Our Business/Marketing Advisory Board provides expert advice on a variety of issues to ensure that students earning degrees or certificates from JCCC are prepared to enter the workforce and become immediately productive.

Join other successful JCCC students Apply now

Yes – and work for a large variety of businesses that fit your interests. Marketing management-related fields have experienced tremendous growth in Johnson County and worldwide. Surveys indicate that few other areas offer greater opportunity to qualified people. In fact, employment in marketing is expected to increase faster than average nationwide.

With your AAS, you can start in an entry-level position in advertising, promotion, sales, retail management and digital marketing. Also, make an appointment with an academic counselor to discuss your extensive transfer opportunities so you can continue your education to earn a bachelor’s or master’s degree.

Download the Marketing Management Program Outlook (PDF) for employment projections and salary information.

Need help with career decisions? Visit the Career Development Center.

Money matters. JCCC is working hard to make tuition affordable for you.

Here’s what we offer:

Supplies and textbook costs vary depending on your classes.