Prepare for a successful career in marketing, sales, customer service, advertising, or retail management.
All brands, industries and businesses need marketers
Study marketing strategies in consumer behavior, professional selling, marketing research, retail, internet business, marketing analysis, business development and global decision-making. Discover the importance of exemplary customer service and the skills needed to deliver that service. Curriculum reflects current industry standards, including an emphasis on digital marketing, interpersonal communications, and consumer behavior.
To launch your marketing career, you to gain knowledge in:
- Sales and customer relationships
- Product and service delivery
- Sustainable profitability and growth
- Direct marketing and analytics
- Consumer behavior and brand management
- Advertising and promotion
- Retail management
Digital marketing strategies are in-demand. Stay on top of trends, learn:
- Online marketing
- Analytics
- Customer relationship management (CRM)
- Social media marketing
- Email marketing
Small class size to engage in discussions
Taught by professors with marketing degrees who understand the industry because they have extensive experience working in marketing and management. There are no teaching assistants, and you will not be lost among hundreds of other students - connect with classmates and create lively discussions.
Choose JCCC:
- Marketing Management classes are offered online and in-person so you can choose a format that works for you.
- We are affordable and our campus is convenient to the Kansas City metro area.
- Most marketing classes are transferable to many four-year schools, including the University of Kansas.
We focus on you and your career success. Professors will get to know you and be able to steer you toward an emphasis and industry that complements your strengths.
Our Business/Marketing Advisory Board provides expert advice to ensure you are prepared to enter the workforce and become immediately productive.
Choose one or all:
[Catalog] Marketing Management, AAS: Learn the latest social and digital marketing, basics of business and promotion and apply it during two internships. After completing 63 credits of program hours, you will earn an Associate of Applied Science in Marketing Management.
[Catalog] Digital Marketing Certificate: Study social media marketing, eMarketing, and marketing analytics. Be creative.
[Catalog] Sales and Customer Relations Certificate: If you have experience in sales and customer relations, further develop your skills in retail management, professional selling, service marketing, and consumer behavior.
Match your interest to a business
According to the U.S. Bureau of Labor Statistics, overall employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2022 to 2032, faster than the average for all occupations. About 34,000 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade.
Find employment projections and salary information at the Power BI Post Graduate Report.
Resources to help you get where you want to go
All credit students receive free tutoring in many subjects at the Academic Resource Center. Here you can also find computers, study spaces, and other academic resources.
Continue to learn and add a bachelor’s or master’s degree by transferring to a four-year university. Visit with an academic counselor to discuss your extensive transfer opportunities.
JCCC’s Career Development Center can help you in your job search, craft a resume, and provide tips on how to impress during your interview.
Contact info
Aaron Hollister, Chair
Phone: 913-469-8500, ext. 4710
Location: GEB 302
Email: ahollis3@jccc.edu
This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
