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Are you curious about why you buy what you do and how to make money with that knowledge? Already working in a marketing-related job — sales, retail, server, customer service? Then an Associate of Applied Science degree in Marketing Management is for you.

What Will I Learn in JCCC's Marketing Management Program?

All brands, industries and businesses are looking for marketers like you. At Johnson County Community College, our Marketing Management program will prepare you for a successful career in marketing, sales, customer service and more!

You will study marketing strategies in consumer behavior, professional selling, marketing research, retail, internet business, marketing analysis, business development and global decision-making. To launch your marketing career, JCCC's Marketing Management classes allow you to gain knowledge in:

  • Sales and customer relationships
  • Product and service delivery
  • Sustainable profitability and growth
  • Direct marketing and analytics
  • Consumer behavior and brand management
  • Advertising and promotion
  • Retail management

Digital marketing strategies are mandatory for today's businesses. In our marketing classes, you'll learn the latest in:

  • Online marketing
  • Analytics
  • Customer relationship management (CRM)
  • Social media marketing
  • Email marketing

In our Marketing Management AAS program, you'll take a variety of Marketing Management and Business courses, as well as general education credits. After completing 63 credits of program hours, you will earn an Associate of Applied Science in Marketing Management.

You can also choose to focus your area of study by earning one of our certificates:

  • Digital Marketing Certificate: Study social media marketing, eMarketing, marketing analytics and much more! After earning a Digital Marketing Certificate from JCCC, you'll be prepared for a career in digital marketing.
  • Sales and Customer Relations Certificate: If you have experience in sales and customer relations, further develop your skills by pursuing a Sales and Customer Relations Certificate from JCCC. You'll study retail management, professional selling, services marketing, consumer behavior, and more!

Why JCCC's Marketing Management Program?

You'll be taught by professors with marketing degrees who understand the industry because they have extensive experience working in marketing and management. There are no teaching assistants, and you won't be lost among thousands in a large business school.

There are many perks to choosing JCCC, such as class size, convenience, cost and transferability of credit to other schools.

  • Classes are around 27 students so that you can easily ask questions, engage in discussions and connect with classmates and professors.
  • Our Marketing Management classes are offered both online and in-person for nearly every course available, so you can choose a format that works for you.
  • We're affordable, costs for our Marketing Management program are reasonable, and our campus is convenient to the Kansas City metro area.
  • JCCC marketing classes are transferable to many four-year schools, including the University of Kansas.
  • We focus on you and your career success.

Your professors will get to know you and be able to steer you toward an emphasis and industry that complements your strengths.

Our Business/Marketing Advisory Board provides expert advice on various issues to ensure that students earning degrees or certificates from JCCC are prepared to enter the workforce and become immediately productive.

Tools and resources at JCCC

As a JCCC student, you'll also have access to various tools and resources to enhance your student experience. Take advantage of Academic Counseling, Career Development, and Transfer Information. You can get involved and meet fellow students by joining Clubs and Organizations.

Join other successful JCCC students Apply now

Yes — and you can choose from a large variety of businesses that fit your interests. Marketing management-related fields have experienced tremendous growth in Johnson County, the Kansas City metro and worldwide. Surveys indicate that few other areas offer greater opportunities to qualified people. In fact, employment in marketing is expected to increase faster than average nationwide.

With your AAS, you can start an entry-level position in advertising, promotion, sales, retail management or digital marketing. Also, make an appointment with an academic counselor to discuss your extensive transfer opportunities so you can continue your education to earn a bachelor's or master's degree.

Download the Marketing Management Program Outlook (PDF) for employment projections and salary information.


Need help with career decisions? Visit the Career Development Center.

We know money is an essential factor in deciding where to pursue your education. For this reason, our team at JCCC is working hard to make tuition affordable for you.

Here’s what we offer:

Supplies and textbook costs vary depending on your classes.