Tips for winning at social media

February 19, 2017


Blogger, stylist and podcaster Jessie Artigue shared her tips on creating social media during an appearance at Johnson County Community College.

Artigue is also known as Jessie Pepper on her styling blog, styleandpepper.com, and her half of the husband-and-wife relationship blog, meetthepeppers.com.

She and her husband came to JCCC to record their “Marriage Is Funny” podcast before a live audience in Polsky Theatre Feb. 10. But on Feb. 9, Artigue shared her expertise as a blogger of 10 years and an early adopter of Twitter and Instagram. She’s delivered social media advice more than 40 times across the country, she said, and has 26,200 followers on her styleandpepper Instagram account.

To the audience she suggested these tips about the three “Es” of social media: enthusiasm, experimentation and emojis. When you post, she said:

  1. Be overly enthusiastic. “When you’re going all in on things, I think people pick up on that,” she said.
  2. Be willing to experiment. “Be willing to sign on and try things. It’s definitely been helpful for me…One of the things I notice (about social media users) is, the ones who are willing to be the most fearless are the ones who are written about (in the media).”
  3. Embrace emojis. “Every emoji counts. It’s a way to infuse your personality…especially since no one can see your facial expression.”

Artigue said she follows nearly every fast-food social-media account not for food ideas (“I’m a vegetarian – what’s the point of Taco Bell without the taco meat?”) but for the social media campaigns launched by highly paid agencies with incredible ideas on how to leverage social media.

She then introduced another set of tips to hone the quality of your posts.

  1. Aesthetic. Artigue suggested a “visual personality” conveyed through elements like font choice, photo choices and page templates.
  2. Engagement. If you want someone to pay attention to what you’re saying, Artigue said, know why you’re saying it. “The Internet seems really loud right now,” she said, with everyone screaming for your attention.
  3. Ethos. Your values and your followers’ values don’t have to match exactly, she said, but you do need to find a common ground where you connect. “Most of the time, you’re not going to change someone’s mind or heart with a single tweet,” she said. She cited homelessness as an example. If you tweet endless statistics about homelessness, you’ll be tuned out, but if you post an example of how you tried to help the homeless and provided strategies how others can do the same in their community, you’ve shared your values, done some good and hopefully created a follower who knows you mean what you say.

“You know the slow-food movement? I’m a fan of slow-posting movement,” she said. Instead of posting often, she said she takes the time to make her posts more thoughtful and reflective of her brand.

Her lecture was a partnership of the JCCC Performing Arts Series, which booked the Friday night performance, and Student Activities. Check online for upcoming programming, which is geared to JCCC students but open to the public.

If you’re interested in learning more, consider enrolling in one of the classes about social media use in JCCC Continuing Education.