Description:

Upon successful completion of this course, the student should be able to identify and distinguish between national, regional and local retail market centers. In addition, the student should be able to explain the importance of market centers, analyze the marketing mix of selected retailers and describe uses of fashion auxiliary services. This is a suggested course for the Fashion Merchandising program. 3 hrs./wk. This course is typically taught in the spring semester.

Associated Costs: These are additional (out-of-pocket) expense considerations that students should expect in addition to the course tuition, fees, and textbooks. $900.

Supplies: Refer to the instructor’s course syllabus for details about any supplies that may be required.

Textbook(s): For information see - http://bookstore.jccc.net

Course Fees: NONE

Course Objectives:

Upon successful completion of this course the student should be able to:

1. Define and use vocabulary relating to the market environment.
2. Explain the importance of market centers.
3. Develop a schedule for market week which is realistic and productive.
4. Identify, describe and evaluate the marketing mix of five selected retail leaders.
5. Differentiate between a manufacturer and a jobber.
6. Discuss manufacturing capabilities and limitations.
7. Differentiate among budget, moderate, upper moderate, designer and couture goods with a wholesale market.
8. Identify and discuss current styles and trends in apparel design, textiles, and colors.
9. Differentiate among characteristics of national, regional and local markets.
10. Identify specialized uses of fashion auxiliary services.

Content Outline & Competencies:

I. Identify Market Vocabulary and Explanation of Various Market
Centers Including:
   A. National
   B. Regional
   C. Local
   D. Trade Associations

II. Identify the Classification Within Markets Including:
   A. Budget
   B. Moderate
   C. Upper Moderate
   D. Bridge
   E. Designer
   F. Couture

III. Describe the Manufacturing Techniques and Organization as They Relate
to:
   A. Couture
   B. Mass fashion
   C. Licensing

IV. Describe the Wholesale Marketing Techniques as They Relate to a:
   A. Jobber
   B. Manufacturer
   C. Manufacturer's representative

V. Outline the History of Kansas City Wholesalers and Retailers

VI. Define Market Positioning for Shopping Centers and Stores Including:
   A. Merchandise diversity
   B. Size of store and range of customers served
   C. Fashion distinctiveness
   D. Price competitiveness
   E. Convenience
   F. Service quality
   G. Innovativeness
   H. Lifestyle awareness
   I. Dependability
   J. Community identification

Methods of Evaluation of Competencies:

Evaluation of student mastery of course competencies will be accomplished using the following methods:

Exams                           200 points
Critique of market experience    50 points
Journal                         100 points
Merchandise mix                 100 points
Research paper                  100 points
Quizzes                          50 points
Total                           600 points

Caveats:

1. Course objectives do include a trip the U.S. major market center, New York City. This trip is an additional cost of approximately $750 for a five-day stay. This includes air, room, travel plans, tour costs, etc.
2. Students must pass all FASH courses with a grade of "C" or higher for the Fashion Merchandising and Fashion Design degrees.

Disabilities:

If you are a student with a disability, and if you will be requesting accommodations, it is your responsibility to contact Access Services. Access Services will recommend any appropriate accommodations to your professor and his/her director. The professor and director will identify for you which accommodations will be arranged.

JCCC provides a range of services to allow persons with disabilities to participate in educational programs and activities. If you desire support services, contact the office of Access Services for Students With Disabilities (913) 469-8500, ext. 3521 or TDD (913) 469-3885. The Access Services office is located in the Success Center on the second floor of the Student Center.