Description:

Upon successful completion of this course, the student should be able to demonstrate the skills needed to plan and execute the display methods and store planning concepts for promoting merchandise within a large or small store interior. These plans will use the student's understanding of design, fixtures, traffic patterns, floor sets, graphics/signage and materials. This course is a requirement for the visual merchandising certificate. 3 hrs. lecture/wk. This course is typically taught in the spring semester.

Supplies: Refer to the instructor’s course syllabus for details about any supplies that may be required.

Textbook(s): For information see - http://bookstore.jccc.net

Course Fees: NONE

Course Objectives:

Upon successful completion of this course the student should be able to:

1. List the tasks and competencies involved in store planning and design.
2. Exhibit the ability to incorporate columns, counters, display cases, island displays, ledges and T-walls in planning store interiors.
3. Plan 100 percent traffic areas into a store interior.
4. Identify appropriate use of modular fixtures and systems in store planning.
5. Identify and explain the appropriate use of fixtures.
6. Exhibit the ability to dress fixtures.
7. Demonstrate the techniques to stock merchandise so it reflects the dominance factor.
8. Exhibit how to use furniture as a prop.
9. Identify the role of graphics as it relates to store design and display.
10. Develope calendar for display planning and the installation process.

Content Outline & Competencies:

I. Store planning and Design
   A. List the duties and areas of expertise essential to successful store
planners.
   B. Use scale in relation to floor planning.
   C. Discuss the concept of store rehabilitation.
   D. Identify the basic architectural and store planning symbols used in
floor plans.
   E. Explain the differences between an elevation and a floor plan.

II. Store interiors
   A. Identify the term focal point and describe its uses.
   B. Recognize the unique characteristics of island displays.
   C. Demonstrate the use of counters and display cases for merchandise
presentations.
   D. Explain the differences and similarities between museum cases and
Demonstration cubes.
   E. Create displays appropriate for ledges within the store.
   F. Explain how structural. columns can be used for interior display.
   G. Know the term fascia and list its uses.
   H. Describe the use of T-walls in the store interior.
   
III. 100-percent traffic areas
   A. Define a 100-percent traffic area.
   B. Create a plan for a 100-percent traffic area into a store interior.
   
IV. Modular fixtures and systems
   A. Identify the major types of modular fixtures and systems in store
planning.
   B. Explain the advantages for modular fixtures in creating a store
design for a chain store retailer.
   C. List the benefits of display systems.
   D. List and explain the items to consider when purchasing a display
system.
   E. Develop a store plan using modular fixtures and systems

V. Fixtures
   A. Identify the fixtures often used in window displays, on counters, on
ledges, and as floor fixtures.
   B. Discuss the common materials and finishes used in the manufacture of
display fixtures.
   C. Explain how and where different types of fixtures are used within
store interiors.
   D. Explain how stands are assembled and used for displays.
   E. Identify the differences among customers, valets, and drapers.
   F. Discuss how some fixtures can be "pilfer-proof."
   G. Explain the criteria for the selection of fixtures.
   H. Exhibit the ability to dress fixtures.

VI. Stocking Merchandise to Reflect a Dominance Factor
   A. Identify the six factors that can be used to provide a dominant
emphasis in visual display.
   B. Develop techniques for stocking so it reflects the dominance
factor.
   C. Explore the various ways, in which clothing may be dressed on
T-stands, stock-holders, front-to-back racks, and hang rods.
   D. Demonstrate how to create a dominance factor when stocking
merchandise,

VII. Furniture as a prop
   A Recognize how furniture can be used to set the mood in a display,
   B. Discuss uses for various types of chairs in visual presentations.
   C. Explore the types of merchandise suitable for tabletop display.
   D. Identify how the interior of an armoire or chifforobe can be
"fitted" to accommodate a variety of merchandise,
   E. Demonstrate how to use furniture as a prop.

IX. Graphics in store design and display
   A. Discuss the use of lifestyle graphics and artwork in store
displays.
   B. Identify the advantages and disadvantages of different methods for
manufacturing signs.
   C. Create graphics appropriate for case study.

X. Visual Merchandise Planning
   A. Know the importance of a calendar for display planning and
installation process.
   B. Explain the events that are included in the display calendar.
   C. List the points to consider in planning a display.
   D. Demonstrate the ability to develop a calendar for the planning and
installation process.
   E. Develop a calendar for a case study in display planning and
installation process.

Methods of Evaluation of Competencies:

Evaluation of student mastery of course competencies will be accomplished using the following methods:

Exams          40%
Case Studies   40%
Case Projects  20% 
Total         100%

Caveats:

1. Students will be required to have transportation for classes taught on site.
2. Students must pass all FASH courses with a grade of "C" or higher for the Fashion Merchandising and Fashion Design degrees.

Disabilities:

If you are a student with a disability, and if you will be requesting accommodations, it is your responsibility to contact Access Services. Access Services will recommend any appropriate accommodations to your professor and his/her director. The professor and director will identify for you which accommodations will be arranged.

JCCC provides a range of services to allow persons with disabilities to participate in educational programs and activities. If you desire support services, contact the office of Access Services for Students With Disabilities (913) 469-8500, ext. 3521 or TDD (913) 469-3885. The Access Services office is located in the Success Center on the second floor of the Student Center.