Description:

Upon successful completion of this course, the student will be able to explain the importance of the MAGIC trade show in the fashion industry and explain the different segments of the show. Students should be able to identify different types of attendees and their objectives at the show as well as attend a minimum of two conference seminars and one fashion show.

Associated Costs: These are additional (out-of-pocket) expense considerations that students should expect in addition to the course tuition, fees, and textbooks. $550 to $600.

Supplies: Refer to the instructor’s course syllabus for details about any supplies that may be required.

Textbook(s): For information see - http://bookstore.jccc.net

Course Fees: NONE

Course Objectives:

Upon successful completion of this course the student should be able to:

1. Define and use vocabulary relating to the trade show environment.
2. Explain the importance of the MAGIC show.
3. Define the different segments of the show and their emphasis.
4. Differentiate between a manufacturer sales rep and a buyer.
5. Discuss manufacturing challenges.
6. Discuss retail buyer’s challenges.
7. Identify and discuss current trends in the different market segments in design, textiles and color.
8. Identify the presence of auxiliary fashion services at MAGIC and their roles.
9. Discuss the global aspect of MAGIC.
10. Share observations on trends in retail.

Content Outline & Competencies:

I. MAGIC Pre-trip Briefing 1
   A. Demonstrate that all fees paid in full.
   B. Complete all forms and paperwork needed for travel.
      1. Student Code of Conduct
      2. Emergency Contact/Medical Insurance Information
      3. Hold Harmless Agreement
   C. Communicate special requests.

II. MAGIC Pre-trip Briefing 2
   A. Demonstrate understanding of all trip rules.
   B. Explain all student expectations.
      1. Professional/Responsible Traveler Guide
      2. Journal Assignment
      3. Las Vegas Retail Report
   C. Participate in a group discussion of trip plans/arrangements.
   D. Communicate enthusiasm and excitement for the learning experience.

III. Travel Day 
   A. Demonstrate professionalism outlined in the Student Code of Conduct
handout.
   B. Complete first journal entry.
   C. Display good decision making abilities.
   D. Begin to evaluate retailers for the Las Vegas Retail Report.

IV. MAGIC Show Day 1
   A. Demonstrate professionalism outlined in the Student Code of Conduct
handout.
   B. Attend one MAGIC seminar authorized by the instructor.
   C. Evaluate one MAGIC fashion show.
   D. Explore the different areas of the MAGIC show.
   E. Observe the different roles of the MAGIC attendees.
   F. Attend and participate in group meal and discussion of days events.
   G. Continue to work on journal entries.
   H. Complete evaluation of retailers for the Las Vegas Retail Report.

V. MAGIC Show Day 2/Travel Day
   A. Demonstrate professionalism outlined in the Student Code of Conduct
handout.
   B. Attend a second MAGIC seminar authorized by the instructor.
   C. Attend scheduled vendor meeting and exhibit professional business
etiquette.
   D. Continue to explore the different areas of the MAGIC show.
   E. Continue to observe the different roles of the MAGIC attendees.
   F. Complete all journal entries.

VI. MAGIC Post-trip Debrief/Discussion
   A. Participate in discussion about the trip.
   B. Hand in all trip assignments.
   C. Complete the Professional /Responsible Traveler Evaluation.
   D. Share pictures with the rest of the group.

Methods of Evaluation of Competencies:

Evaluation of student mastery of course competencies will be accomplished using the following methods:

Course work will consist of both group projects and individual
assignments. Students will be expected to:

1. Complete individual projects.
2. Participate in group projects as assigned.
3. Participate in the planning and research of the trip.
4. Maintain a MAGIC trip journal.
5. Evaluate two Las Vegas retailers.
6. Attend and participate in class discussions.
7. Dress and behave appropriately.
8. Adhere to the Guidelines for MAGIC trip (see attached).

Grade Criteria:

Professional/Responsible Traveler           100
Journal  (8 entries at 25 pts each)         200
Las Vegas Retail Report                     100 
                                     TOTAL  400

Grading Scale:
A = 100 – 91%
B = 90 – 80%
C = 79 – 70%
D = 69 – 60%
F = 59% and below

Caveats:

1. In addition to the course tuition, the student will need to pay a predetermined fee to cover the following expenses: airfare, transportation, hotel, show fees and one group meal. Other expenses will be paid by the student during the time of travel.
2. Students must pass all FASH courses with a grade of "C" or higher for the Fashion Merchandising and Fashion Design degrees.

Disabilities:

If you are a student with a disability, and if you will be requesting accommodations, it is your responsibility to contact Access Services. Access Services will recommend any appropriate accommodations to your professor and his/her director. The professor and director will identify for you which accommodations will be arranged.

JCCC provides a range of services to allow persons with disabilities to participate in educational programs and activities. If you desire support services, contact the office of Access Services for Students With Disabilities (913) 469-8500, ext. 3521 or TDD (913) 469-3885. The Access Services office is located in the Success Center on the second floor of the Student Center.