Description:

Upon successful completion of this course, the student should be able to explain and apply the principles of design in visual merchandising. In addition, the student should be able to identify and explain the use of mannequins and other forms, display fixtures and lighting systems; apply color theory; and present merchandise effectively in visual displays. The student should also be able to demonstrate the use of appropriate types of displays for in-store promotions. This course is required for the Fashion Merchandising program. 3 hrs./wk.

Supplies: Refer to the instructor’s course syllabus for details about any supplies that may be required.

Prerequisites: NONE

Textbook(s): For information see - http://bookstore.jccc.net

Course Fees: NONE

Course Objectives:

Upon successful completion of this course the student should be able to:

1. Design and execute window and interior displays.
2. Identify and evaluate the elements and principles of design within visual displays.
3. Demonstrate the principles of color theory in window and store display.
4. Demonstrate the knowledge of the requirements for effective signage within a window display.
5. Identify the areas of a store's interior and exterior used for visual merchandising.
6. Identify the different types of fixtures and explain which fixture is best suited for which type(s) of merchandise.
7. Identify the different types of mannequins and dimensional forms.
8. Present merchandise on mannequins and dimensional forms.
9. Explain the types of lighting systems and describe how they affect visual merchandising.
10. Explain how and when to use props in a display.
11. Demonstrate how to attract attention in a display.
12. Evaluate the success of a display as it relates to the power to attract attention, selling power and communication of store image.

Content Outline & Competencies:

I. Visual Merchandising
   A. Define the purpose for visual merchandising.
   B. Relate the concept of store image to visual merchandising.

II. Elements and Principles of Design
   A. Define and identify the principles of design within visual displays
including line, shape, texture and emphasis.
   B. Demonstrate a knowledge of the language of color.
      1. Create a color wheel.
      2. Define the properties of color including value, intensity and
hue.
      3. Identify color schemes.
   C. Define and identify the elements of design within visual displays
including balance, emphasis, proportion and rhythm.

III. Effective Signage Within a Window Display
   A. Identify the qualities that make effective signage.
   B. Develop appropriate signage for displays.

IV. Where Display and Visual Merchandising Is Used
   A. Identify the areas of the store interiors used for visual
merchandising.
   B. Identify the areas of the store exterior used for visual
merchandising.
   C. Identify the different types of window construction and the display
limitations of each.

V. Store Fixturing
   A. Identify the different types of fixtures.
   B. Select the appropriate floor fixture considering product image and
sales per square foot.
   C. Identify and explain usage of wall fixturing.

VI. Mannequins and Dimensional Forms
   A. Identify the different types of mannequins.
   B. Identify the different types of dimensional forms.
   C. Demonstrate the ability to dress mannequins and dimensional forms.

VII. Planning Appropriate Lighting
   A. Identify the different lighting requirements within a store.
   B. Identify the different types of lighting and their advantages.

VIII. Identify the Types of Displays and Display Settings

IX. Props in Displays
   A. Explain the reasons for using props in displays.
   B. Identify sources for props.
   C. Use furniture as a prop in displays.

X. Attention-Getting Devices
   A. Identify different attention-getting devices as they are used within
displays.
   B. Use attention-getting devices.

XI. Creating a Display
   A. Create a window display.
   B. Evaluate the display as it relates to the design elements and
principles, attention-getting devices, objective of display and the
interpretation of the store's image.

Methods of Evaluation of Competencies:

Evaluation of student mastery of course competencies will be accomplished using the following methods:

Displays                           400
Exams                              300                   
Outside projects                   150
In-class projects and field trips  150
Total                             1000

Caveats:

1. Students must pass all FASH courses with a grade of "C" or higher for the Fashion Merchandising and Fashion Design degrees.

Disabilities:

If you are a student with a disability, and if you will be requesting accommodations, it is your responsibility to contact Access Services. Access Services will recommend any appropriate accommodations to your professor and his/her director. The professor and director will identify for you which accommodations will be arranged.

JCCC provides a range of services to allow persons with disabilities to participate in educational programs and activities. If you desire support services, contact the office of Access Services for Students With Disabilities (913) 469-8500, ext. 3521 or TDD (913) 469-3885. The Access Services office is located in the Success Center on the second floor of the Student Center.