Description:

Upon successful completion of this course, the student should be able to demonstrate an understanding and apply the concept of aesthetics as it relates to the different roles of the apparel industry and the development, selection and promotion of apparel and textile products. The student will incorporate the principles and elements of design into projects designed to apply their aesthetic knowledge. 3 hrs. lecture/wk.

Supplies: Refer to the instructor’s course syllabus for details about any supplies that may be required.

Prerequisites: NONE

Textbook(s): For information see - http://bookstore.jccc.net

Course Fees: NONE

Course Objectives:

Upon successful completion of this course the student should be able to:

1. Demonstrate an uderstanding of the aesthetic experience as it relates to apparel, the body and the environment from sensory, emotional, cognitive and socio-cultural aspects.
2. Demonstrate knowledge of aesthetic concepts and the relationship to consumer purchase decisions for apparel and related products.
3. Apply the elements and principles of design in analyzing, designing and creating visual presentations of apparel and textile products.
4. Identify apparel components using proper industry terminology.
5. Develop visual compositions to identify and communicate a design inspiration concept using current season designer collections.
6. Describe the importance of color theory and its impact on different cultures.
7. Recognize the social and economic characteristics of a selected target market and develop an apparel product assortment for that market.
8. Demonstrate the ability to use historic examples as sources of design inspiration.
9. Use appropriate fashion vocabulary in writing a detailed product description sheet.
10. Define the differences and similarities between apparel product development and retail merchandising and understand how they work together.

Content Outline & Competencies:

I. Aesthetic Experience
   A. Define the aesthetic experience.
   B. Evaluate apparel, body and environment as contributors to aesthetic
experience.
   C. Describe the value derived from products and environments.
   D. Determine the factors that influence aesthetic experiences.

II. Principles and Elements of Design
   A. Define the visual elements of design and their use in apparel
design.
   B. Recognize the principles of design and their use in both apparel
design and environment.
   C. Analyze and list the qualities of a successful apparel design.
   D. Apply the principles and elements of design in the creation of a
color presentation board.

III. Inspiration
   A. Identify the sources of inspiration for designers.
   B. Explore the value of trade publications and trend services.
   C. Define the impact of historic costume and ethnic dress.
   D. Determine the impact of current events and social and economic
conditions on the fashion industry.
   E. Explore the trends associated with sustainable fashion.
   F. Research a dominant trend for the current season and create a
presentation board.

IV. The Business of Fashion Design
   A. Define the different types of apparel manufacturers.
   B. Identify the steps involved in apparel manufacturing.
   C. Outline the organization of an apparel collection.

V. Apparel Categories and Classification
   A. Demonstrate an understanding of the different apparel market
categories, their price points and how this affects the apparel designs.
   B. Explain the proportional differences for all size ranges. 
   C. Define all the major apparel categories.

VI. Line Development
   A. Analyze target markets from a demographic and psychographic
perspective.
   B. Create a saleable line of apparel or non-apparel products for a
selected target market.
   C. Produce detailed product descriptions using industry terms and
vocabulary.
   D. Produce a set of presentation boards for use in portfolio.

Methods of Evaluation of Competencies:

Evaluation of student mastery of course competencies will be accomplished using the following methods:

Class Participation  10%
Projects 60%
In Class Exercises 10%
Exams 20%
 
Grade Criteria:
90% - 100% A
80% - 89%  B
70% - 79%  C
60% - 69%  D
59% and below F
 

Caveats:

1. Students must pass all FASH courses with a grade of "C" or higher for the Fashion Merchandising and Fashion Design degrees.

Disabilities:

If you are a student with a disability, and if you will be requesting accommodations, it is your responsibility to contact Access Services. Access Services will recommend any appropriate accommodations to your professor and his/her director. The professor and director will identify for you which accommodations will be arranged.

JCCC provides a range of services to allow persons with disabilities to participate in educational programs and activities. If you desire support services, contact the office of Access Services for Students With Disabilities (913) 469-8500, ext. 3521 or TDD (913) 469-3885. The Access Services office is located in the Success Center on the second floor of the Student Center.