Description:

Upon successful completion of this course, the student should be able to define appropriate fashion terminology and explain the structure of the industry, including the design process and marketing of the fashion product. 3 hrs./wk.

Supplies: Refer to the instructor’s course syllabus for details about any supplies that may be required.

Prerequisites: NONE

Textbook(s): For information see - http://bookstore.jccc.net

Course Fees: NONE

Course Objectives:

Upon successful completion of this course the student should be able to:

1. Explain the scope, economic importance, and marketing practices of the U.S. fashion industry.
2. Define and use fashion terms correctly in class discussion or in writing.
3. Explain the generally accepted principles governing fashion's origin and dynamics.
4. Explain the ladies', children's, menswear, and intimate apparel industries from design to production to marketing.
5. Explain the importance of foreign fashion producers in the American market, ranging from designer inspiration to competition in low-wage countries.
6. Explain the impact of fashion imports into the United States, the reasons for imports, the procedures involved, and the applicable government import regulations.
7. Identify and explain the different fashion-related businesses of fashion accessories and cosmetics.
8. Identify the varied retailers of fashion and explain the differences among them in their merchandising techniques.
9. Identify and explain the industries that provide the raw materials from which apparel is made.
10. Identify and explain the auxiliary fashion enterprises that contribute to the effective functioning of the fashion business.
11. Identify major styles that were started by a major designer of the day in report form.
12. Identify current fashion trends through reports and analysis of designer shows.

Content Outline & Competencies:

I. The Business of Fashion
   A. Define fashion marketing and explain the elements of the marketing
mix.
   B. Explain the importance of the consumer to fashion marketing
including how consumers are segmented.
   C. Differentiate between fashion marketing and fashion merchandising.

II. The Language of Fashion
   A. Distinguish between fashion, high fashion, haute couture, mass
fashion and style.
   B. Distinguish between classic and fad.
   C. List and describe the components of design.
   D. Distinguish between couturier and couturiere.

III. The Movement of Fashion
   A. List and explain the stages of the fashion life cycle.
   B. List and explain the theories of fashion adoption.
   C. Define fashion trend and identify sources of fashion trends.
   D. Identify current fashion trends from designer runway shows.

IV. The Apparel Industry from Design to Production to Marketing
   A. Explain and differentiate the ladies', men's, children's and
intimate apparel industry by location, size range and price range.
   B. List and describe the steps in apparel design.
   C. List and describe the steps in apparel production.
   D. Explain marketing strategies used in the apparel industry.

V. Foreign Fashion
   A. Distinguish between haute couture and prêt-à-porter.
   B. Identify the important haute couture and prêt-à-porter centers in
the world.
   C. Define the terminology unique to haute couture and prêt-à-porter.
   D. Explain the reasons for fashion imports.
   E. Identify low-wage-producing fashion centers.
   F. Explain trade regulations and agreements governing apparel imports.

VI. Fashion Accessories and Cosmetics
   A. List and explain the commonalities of all fashion accessory
businesses.
   B. Explain the footwear industry including level of imports,
classifications, types of companies, number of seasonal lines and price
categories.
   C. Explain the hosiery industry including types of companies, level of
imports, number of seasonal lines, industry location and the importance of
packaging.
   D. List the classifications of jewelry.
   E. Distinguish between fine, bridge and costume jewelry.
   F. Explain the differences by price, materials used and style in fine,
bridge and costume jewelry.
   G. Explain the handbag industry including types of companies, level of
imports, number of seasonal lines, price categories and merchandising
strategies.
   H. List and explain the cosmetic industry by product type and store
classification, types of companies and location of the producers.
   I. Explain the importance of marketing in cosmetics, citing examples of
marketing strategies.

VII. The Retailers of Fashion
   A. Explain the differences among the different retailers of fashion
including:
      1. Department stores
      2. Specialty stores
      3. Boutiques
      4. Warehouse clubs
      5. Category killers
      6. Factory outlets
      7. Off-price stores
      8. Direct retailers
      9. Interactive retailers
   B. Explain different merchandising techniques retailers can use for
assortment planning.

VIII. The Producers of Textiles
   A. List and explain the steps in the textile production process.
   B. List and explain the different textile dyeing procedures.
   C. Differentiate between performance and aesthetic finishes given to
fabrics.
   D. List and explain the different sources of textiles, including
primary and secondary sources.
   E. Identify the location of the textile producers.

IX. Auxiliary Fashion Enterprises
   A. Identify trade associations for the fashion industry.
   B. Identify trade periodicals for the fashion industry.
   C. Identify consumer periodicals for the fashion industry.

X. Fashion Designers
   A. Identify the important fashion designers from 1900 to current, and
explain their contribution to fashion.
   B. Select a fashion designer and research and prepare an oral report
explaining the major style(s), fashion(s), innovation(s) for which that
designer is known.

Methods of Evaluation of Competencies:

Evaluation of student mastery of course competencies will be accomplished using the following methods:

  5% Quizzes/In-Class Assignments (cannot be made up)
 80% Exams (5)
 15% Projects
100% Total

Grading Scale:
100 - 90% = A
 89 - 80% = B
 79 - 70% = C
 69 - 60% = D
Below 60% = F

Caveats:

1. Students must pass all FASH courses with a grade of "C" or higher for the Fashion Merchandising and Fashion Design degrees.

Disabilities:

If you are a student with a disability, and if you will be requesting accommodations, it is your responsibility to contact Access Services. Access Services will recommend any appropriate accommodations to your professor and his/her director. The professor and director will identify for you which accommodations will be arranged.

JCCC provides a range of services to allow persons with disabilities to participate in educational programs and activities. If you desire support services, contact the office of Access Services for Students With Disabilities (913) 469-8500, ext. 3521 or TDD (913) 469-3885. The Access Services office is located in the Success Center on the second floor of the Student Center.