Description:

The student will understand the role of entrepreneurial businesses in the United States and the impact on our national and global economy. The student will evaluate the skills and commitment necessary to successfully operate an entrepreneurial venture. Additionally, the student will review the challenges and rewards of entrepreneurship as a career choice as well as entrance strategies to accomplish such a choice. 2 hrs. lecture/wk.

Supplies: Refer to the instructor’s course syllabus for details about any supplies that may be required.

Prerequisites: NONE

Textbook(s): For information see - http://bookstore.jccc.net

Course Fees: NONE

Course Objectives:

Upon successful completion of this course the student should be able to:

1. Explain the nature of entrepreneurship as a method of business ownership.
2. Explore the characteristics of an entrepreneur.
3. Evaluate one’s own motivation for becoming an entrepreneur.
4. Discuss the advantages and disadvantages of entrepreneurship as a career choice.
5. Identify the structure of entrepreneurial businesses.
6. Analyze the opportunity and impact of technology on entrepreneurial businesses.
7. Recognize the management, financial, marketing and legal skills necessary to successfully operate and grow an entrepreneurial business venture.
8. Recognize the challenge to the entrepreneur of continually analyzing and adapting the products, services and operation of their entrepreneurial business venture.
9. Identify and evaluate the methods of entering an entrepreneurial venture to include starting a new business, buying an existing business, and becoming a franchisee.
10. Identify global aspects of an entrepreneurial business.
11. Review current trends and issues in entrepreneurship.

Content Outline & Competencies:

I. Entrepreneurship Today
   A. Define the role of the entrepreneur in business
   B. Describe the important role small businesses play in the nation’s
economy
   C. Describe the entrepreneurial profile and evaluate your potential as
an entrepreneur
   D. Identify and explain the issues that are driving the growth of
entrepreneurship

II. How Entrepreneurs Move Ideas to Reality
   A. Describe why creativity and innovation are such an integral part of
entrepreneurship
   B. Understand how entrepreneurs enhance their own creativity and that
of their employees.
   C. Discuss the importance of continually analyzing, adapting, and
improving the entrepreneurial business
   D. Identify methods entrepreneurs utilize to continually improve their
product or service and the strategies of operating their entrepreneurial
business

III. Strategic Marketing and Management for the Entrepreneur
   A. Understand the importance of strategic marketing and management to a
small entrepreneurial business
   B. Explain why and how a small business must create a competitive
advantage in the market
  C. Explain the importance of effective financial management in
developing, growing, and sustaining an entrepreneurial business venture
   D. Recognize and understand the importance of legal skills in the
successful operation of an entrepreneurial business
   E. Identify the opportunity and impact of technology to entrepreneurial
business ventures
   F. Analyze global issues and opportunities for entrepreneurial
businesses

IV. Forms of Business Ownership
   A. Define a sole proprietorship, a partnership, a corporation, and a
franchise
   B. Identify advantages and disadvantages of each form of business
ownership
   C. Analyze the advantages and disadvantages of buying an existing
business

Methods of Evaluation of Competencies:

Evaluation of student mastery of course competencies will be accomplished using the following methods:

Exams 25-30%
Individual and Group Case Studies 35-40%
Presentation of Potential Entrepreneurial Venture 10-15%
Entrepreneurship Trends and Issues Project 5-10%
Homework Discussion Questions 10-15%
  Total: 100%

Grade Criteria: 
  A = 90 - 100%
  B = 80 -  89%
  C = 70 -  79%
  D = 60 -  69%
  F = 59% or below

Caveats:

1. Computer Literacy Expectations: Students will need basic word processing and internet searching skills for the completion of some papers, exercises and projects.

Disabilities:

If you are a student with a disability, and if you will be requesting accommodations, it is your responsibility to contact Access Services. Access Services will recommend any appropriate accommodations to your professor and his/her director. The professor and director will identify for you which accommodations will be arranged.

JCCC provides a range of services to allow persons with disabilities to participate in educational programs and activities. If you desire support services, contact the office of Access Services for Students With Disabilities (913) 469-8500, ext. 3521 or TDD (913) 469-3885. The Access Services office is located in the Success Center on the second floor of the Student Center.