Description:

This course will provide a basic study of layout elements. Students will acquire the skills necessary to produce layouts. These skills include photographic indication techniques, comp lettering, advertising and editorial grid systems and electronic page design. This course is typically offered in the spring semester only. 6 hrs. lecture and studio/wk.

Associated Costs: These are additional (out-of-pocket) expense considerations that students should expect in addition to the course tuition, fees, and textbooks. $200 to $400.

Supplies: Refer to the instructor's course syllabus for details about any supplies that may be required.

Textbook(s): For information see - http://bookstore.jccc.net

Course Fees: NONE

Course Objectives:

Upon successful completion of this course the student should be able to:

1. Demonstrate the basic techniques of photograph indication using markers with colored pencils
2. Effectively use lettering tools, materials and techniques.
3. Select the appropriate typestyle to convey a specific graphic communication message or theme.
4. Analyze and determine the use of color, texture, size, proportion, weight, form and function for the effectiveness of letter symbols as elements in design.
5. Describe and evaluate the structure of letters and the effective spacing of letters, words and lines on a page.
6. Recognize and develop basic advertising and editorial grid format systems.
7. Develop and demonstrate professional behavior regarding career opportunities, current technical developments in the field, and aesthetic trends in the arts.
8. Demonstrate problem solving skills that include the identification of important information, generation of alternative solutions, and selection of the appropriate course of completion.
9. Define and explain basic layout principles and vocabulary as they relate to layout design.
10. Relate the basic elements of layout design to page composition.
11. Demonstrate basic skills working with traditional and digital tools for layout design to include: marker photographic indication technique, grid construction, type indication, and the use of representational and non-representational images.
12. Select the appropriate traditional and/or digital tools and software applications necessary to satisfy established project specifications.
13. Demonstrate the ability to be an effective member of a team through team problem solving activities.
14. Recognize and demonstrate productive attitudes and work habits in the studio.

Content Outline & Competencies:

I. Photograph Indication Techniques
   A. Employ photographic indication with markers and colored pencils
using:
      1. Textures and surfaces
      2. Black and white   
      3. Full color

II. Lettering and Typography
   A. Describe and utilize the basic principles of typography.
   B. Develop skills using traditional comprehensive lettering using
pencil, ink, markers and liquid media by indicating:
      1. Looping with and without T-square for body copy
      2. Comping display type
      3. Overlay refining systems and copy transfer
      4. Applying basic typographic settings for page layouts
      5. Employ basic typographic measurements in points and picas
   C. Develop skills using electronic type generation in a page layout
program including:
      1. Basic digital typesetting and formatting.
         a. Greeking (lourum ipsum)
         b. Master pages
         c. Paragraph style sheets
         d. Page set-up and printing outputs
         e. Image runarounds
      2. Applying basic typographic settings for page layouts.
      3. Employing basic typographic measurements in points and picas.

III. Applied Grid Systems
   A. Apply the principles and elements for designing advertising layout
formats.
   B. Apply the principles and elements for designing editorial layout
formats.

IV. Research and Resource for Layout Artists and Professional Vocabulary
   A. Establish an "artist's morgue" for idea and photo reference.
   B. Employ various resource materials for development of a visual/verbal
vocabulary.
   C. Implement distilations from research for use with the creative
problem solving processes.

V. Compositional Considerations for Basic Layout Elements
   A. Apply the principles of integral design in creating a project,
including:
      1. Typographic
      2. Representational images
      3. Non-representational images
   B. Apply the stages of conceptualization including: 
      1. Define the givens and the variables of the project
      2. Research the project topic
      3. Explore potential visual images for the project
      4. Create the design concept
      5. Compose the "thumbnails"
      6. Revise selected thumbnails to "roughs"
      7. Select and refine rough
      8. Edit and produce finial version (comprehensive(s))
   C. Apply the selection of appropriate tools.
      1. Traditional
      2. Digital
      3. Various combining of forms and media

VI. Attitudes and Work Habits
   A. Identify and develop positive attitudes toward tasks and fellow
employees appropriate for the workplace, including giving and accepting
criticism and praise.
   B. Identify and develop productive work habits, including attending to
detail, completing tasks, maintaining the work setting and recording
data.
   C. Identify and develop collaborative/teamwork skills, including
solving problems in groups, building consensus and responding to
supervision.

Methods of Evaluation of Competencies:

Evaluation of student mastery of course competencies will be accomplished using the following methods:

Minimum of four projects                  50 - 75% of grade
One examination and/or one written report 10 - 25% of grade
Studio performance                        15 - 25% of grade
Total                                       100%

Grades for projects will be based on project objectives and competencies
evaluated in class critiques, evaluation forms and individual
conferences.

Studio performance grade is based on the student's attendance record,
degree of productivity, ability to work independently and level of
participation in class critiques. 

Grade scale: 
      4.0  = A 
      3.75 = A-    
      3.25 = B+
      3.0  = B
      2.75 = B-   
      2.25 = C+
      2.0  = C
      1.75 = C-
      1.25 = D+
      1.0  = D
below 1.0  = F

Semester Grade: total grade averaged to A, B, C, D or F.

Caveats: NONE

Disabilities:

If you are a student with a disability, and if you will be requesting accommodations, it is your responsibility to contact Access Services. Access Services will recommend any appropriate accommodations to your professor and his/her director. The professor and director will identify for you which accommodations will be arranged.

JCCC provides a range of services to allow persons with disabilities to participate in educational programs and activities. If you desire support services, contact the office of Access Services for Students With Disabilities (913) 469-8500, ext. 3521 or TDD (913) 469-3885. The Access Services office is located in the Success Center on the second floor of the Student Center.