Description:

This course will introduce students to e-commerce in a software-driven, hands-on way. It will use software tools to discuss and explore a variety of e-commerce activities. Students will examine an extensive list of e-commerce sites, such as those that support purchasing, delivery, support, auction, business-to-business, virtual community and Web-portal business goals. They will examine e-commerce stores that incorporate advertising, marketing, branding, and business efficiency goals. They will explore how to populate a store catalog, create site-wide navigation links and publish a store. 1 hr. lecture/wk.

Associated Costs: These are additional (out-of-pocket) expense considerations that students should expect in addition to the course tuition, fees, and textbooks. $10 to $20.

Supplies: Refer to the instructor's course syllabus for details about any supplies that may be required.

Textbook(s): For information see - http://bookstore.jccc.net

Course Fees: NONE

Course Objectives:

Upon successful completion of this course the student should be able to:

1. Compare and contrast traditional commerce vs. e-commerce.
2. Discuss the advantages and disadvantages of e-commerce.
3. Navigate the Web to purchase goods, services, or digital content.
4. Identify business-to-business e-commerce activities and Web sites including purchasing, delivery, and support activities .
5. Explore new business Web sites including Web auctions, group purchasing sites, virtual communities, and Web portal sites.
6. Plan a successful Web presence including the use of a flexible Web site interface and effective advertising.
7. Explore technology-enabled marketing approaches for the Web including permission marketing and e-mail.
8. Plan a Web branding strategy.
9. Explore how to build an on-line store that allows creation of a catalog and merchant account transaction processing.
10. Promote an on-line store using advertisements and search engine strategies.

Content Outline & Competencies:

I. Compare Electronic Commerce to Traditional Commerce
   A. Explore selling on the Web
   B. Explore advertising on the Web
   C. Explore business-to-business e-commerce 
   D. Explore new businesses made possible by the Web
      1. Participate in auctions
      2. Participate in group purchasing sites
      3. Participate in virtual communities

II. Plan a Successful Web Presence
   A. Identify Web presence goals
   B. Plan a Web site interface
   C. Plan Web site advertising and costs
   D. Explore Web branding strategies and costs

III. Build an On-Line Store
   A. Identify needed e-commerce features and functions
   B. Identify needed transactions 
   C. Set up a merchant account
   D. Use a Web hosting service to build a store front
   E. Explore how to populate an e-commerce catalog and publish an
e-commerce store.
   F. Explore how to promote the on-line store using advertising and
search engine strategies

Methods of Evaluation of Competencies:

Evaluation of student mastery of course competencies will be accomplished using the following methods:

A minimum of one test      40%
A minimum of four projects 60%
                          100%

Grading criteria:
   90 - 100%   A
   80 -  89%   B
   70 -  79%   C
   60 -  69%   D
    0 -  59%   F

Caveats: NONE

Disabilities:

If you are a student with a disability, and if you will be requesting accommodations, it is your responsibility to contact Access Services. Access Services will recommend any appropriate accommodations to your professor and his/her director. The professor and director will identify for you which accommodations will be arranged.

JCCC provides a range of services to allow persons with disabilities to participate in educational programs and activities. If you desire support services, contact the office of Access Services for Students With Disabilities (913) 469-8500, ext. 3521 or TDD (913) 469-3885. The Access Services office is located in the Success Center on the second floor of the Student Center.