Description:

This course will cover how to optimize a Website to maximize search engine ranking. Upon completion of the course students will be able to identify and implement effective Web site designs and strategies for search engine optimization. 1 hr. lecture/wk.

Associated Costs: These are additional (out-of-pocket) expense considerations that students should expect in addition to the course tuition, fees, and textbooks. $10 to $20.

Supplies: Refer to the instructor's course syllabus for details about any supplies that may be required.

Textbook(s): For information see - http://bookstore.jccc.net

Course Fees: NONE

Course Objectives:

Upon successful completion of this course the student should be able to:

1. Explain the importance of search engine visibility.
2. Create Web Design Rules for search engine optimization.
3. Create the text components of a Website.
4. Create keywords and understand placement.
5. Explain the compromise between marketing and design.
6. Discuss what can harm search engine visibility.
7. Describe JavaScript for Search Engine Visibility.
8. Configure Cascading Style Sheets (CSS) and Frames for Search Engine Visibility.
9. Configure Flash Sites for Search Engine Visibility.
10. Discuss Dynamic Web Pages using Server-Side Includes (SSI).
11. Optimize PDF Documents.
12. Create directory submissions.
13. Create search engine submissions.
14. Monitor Web site statistics.
15. Maintain a Web site.
16. Define spam and types of spam.

Content Outline & Competencies:

I. Search Engine Basics. 
   A. Explain the Importance of Search Engine Visibility. 
   B. Identify Search Engine Services. 
   C. List Web Design Rules.

II. Web Design Rules for Search Engine Optimization. 
   A. Create, List, and Use Text Components. 
   B. Create and Set up Keyword Placement. 
   C. Include the Link Component. 
   D. Consider and Use the Best Navigation Scheme. 
   E. Discuss the Compromise Between Marketing and Design.

III. Web Page Design Workarounds. 
   A. Review Bells and Whistles That Can Hurt More Than Help. 
   B. Describe JavaScript and Search Engine Visibility. 
   C. Manage Cascading Style Sheets (CSS) and Frames for Search Engine
Visibility. 
   D. Manage Flash Sites for Search Engine Visibility. 
   E. Discuss Dynamic Web Pages using Server-Side Includes (SSI). 
   F. Optimize PDF Documents for Search Engine Visibility.

IV. Publish a Web Site.
   A. Perform a Directory Submission. 
   B. Perform a Search Engine Submission. 
   C. Monitor Web Site Statistics. 
   D. Resubmit a Web Site to a Search Engine. 
   E. Perform Site Maintenance.

V. Best Practices: The Dos and Dont's of Search 
Engine Marketing.
   A. Describe Types of Spam. 
   B. Discuss Common Misconceptions.

Methods of Evaluation of Competencies:

Evaluation of student mastery of course competencies will be accomplished using the following methods:

A minimum of two exams.	  25%
Papers, studies, assignments.	25%
A minimum of one project.  50%
			100%

Criteria for Grade:
90 – 100 A
80 – 89  B
70 – 79  C
60 – 69  D
0 -  59   F

Caveats: NONE

Disabilities:

If you are a student with a disability, and if you will be requesting accommodations, it is your responsibility to contact Access Services. Access Services will recommend any appropriate accommodations to your professor and his/her director. The professor and director will identify for you which accommodations will be arranged.

JCCC provides a range of services to allow persons with disabilities to participate in educational programs and activities. If you desire support services, contact the office of Access Services for Students With Disabilities (913) 469-8500, ext. 3521 or TDD (913) 469-3885. The Access Services office is located in the Success Center on the second floor of the Student Center.