Description:

This course provides advanced instruction in the production and applications of digital video. The course covers advanced concepts and techniques in video design and production, from the initial preproduction scripts and storyboards through actual shooting to nonlinear editing, mastering and output. The emphasis is on in-depth, advanced, practical experience in producing professional-level video products for a variety of applications, including education, corporate, documentary and entertainment. 6 hrs. integrated lecture studio/wk.

Supplies: Refer to the instructor's course syllabus for details about any supplies that may be required.

Textbook(s): For information see - http://bookstore.jccc.net

Course Fees: NONE

Course Objectives:

Upon successful completion of this course the student should be able to:

1. Create, critique and interpret effective photographic design
2. Identify and describe the physical, perceptual and technological properties of light
3. Describe basic theory and technology of imaging systems and media
4. Describe basic theory of computer-based photographic images
5. Perform computer-based photographic operations and techniques, including video
6. Operate film and video cameras, VTRs, digital image input and output equipment
7. Produce effective photographs for specific communication media and audiences

Content Outline & Competencies:

I. Uses of Digital Video
   A. Entertainment: feature movies, short subjects, games and multimedia
   B. Education: computer-based training, video-based courses, multimedia
"infotainment 
   C. Corporate: Identity, Public Relations, intracorporation
communications
   D. Documentary:  Forensic, social, historical   

II. Dissemination of Digital Video
   A. Broadcast, cable, satellite
   B. Stand-alone products: videotape, digital video disk, CD-ROM
   C. Narrowcast:  Internet, Intranet

III. The Technical Medium of Digital Video
   A. Industry standards: NTSC analog, NTSC-DV, PAL, Secam
   B. Video signal formats: RGB, component, s-video, composite, DV
   C. Color spaces and rasters, dynamic range, white balance and color
temperature
   D. Signal synchronization: Time codes and their implementation
   E. Video camera technology: optics, beam splitter, CCDs, signal
processors, tape transport, video signal gain, white balance, microphones
audio input levels, signal output
   F. Video Tape Recording/Playing Decks: formats, video and audio signal
controls, tape transport,  signal imput and output
   G. Analog-to-Digital conversion:  sampling, compression, file formats  
   

IV. The Aesthetic Medium of Digital Video
   A. Video semiotics:  paradigms of continuity and complexity, metaphors,
symbols, textuality, the producer's representation of experience and the
audience's experience of representation        
   B. Temporal design: story and experiential arcs and cycles, punctuation
of experience, pace and tempo, synchronization of visual and aural
experience
   C. Spatial design: aspect ratios, composition, video and title frames,
blocking out scenes and shots, types of shots, depth of field, lens angle,
point of view 
   D. Tonal and chromatic design: Lighting, light and mood or ambience,
designing with video palettes and color spaces
                           
V. Digital Video Preproduction
   A. Research: Project concept or story, facts, locations, personnel
   B. Scripts: shooting, acting, voice-over
   C. Storyboards:  translating script into shots
   D. Budgets and Schedules:  Time, equipment, personnel, facilities,
funding    
   E. Legal/ethical considerations

VI. Digital Video Production
   A. Direction: photography, performance of talent, lighting and sound
   B. Shooting:  working from scripts and storyboards, working without
scripts   (documentary, fine art, etc.)
   C. Creating or finding shooting sets or locations
   D. Lighting in the studio and on location
   E. Acquiring sound: On-camera talent, voice-over, "wild," added
ambient, music, f/x
   F. Organization and documentation: schedules, slates, shooting and
audio recording logs
   
V. Digital Video Postproduction
   A. Editing paradigms: narrative and visual continuity, complexity,
stream of consciousness
   B. Cataloging media: labeling reels, shot logs, edit decision lists,
sound and image bins or libraries
   C. Editing video content: capturing, acquiring and trimming clips,
insert and assemble editing, transitions
   D. Creating additional visual content: titles, graphics, f/x
   E. Editing audio content: capturing, acquiring and trimming sound and
music clips, synchronizing to video

Methods of Evaluation of Competencies:

Evaluation of student mastery of course competencies will be accomplished using the following methods:

Two or more written examinations    At least 20% of grade
Two or more projects                At least 25% of grade
Final Project                       At least 25% of grade
                                   100%

The written examinations are designed to evaluate students' understanding
of video theory and technical equipment and operations.

The projects are designed to evaluate students' ability to conceive and
express sophisticated videographic ideas, and produce advanced-level video
productions for a variety of purposes. 

Caveats: NONE

Disabilities:

If you are a student with a disability, and if you will be requesting accommodations, it is your responsibility to contact Access Services. Access Services will recommend any appropriate accommodations to your professor and his/her director. The professor and director will identify for you which accommodations will be arranged.

JCCC provides a range of services to allow persons with disabilities to participate in educational programs and activities. If you desire support services, contact the office of Access Services for Students With Disabilities (913) 469-8500, ext. 3521 or TDD (913) 469-3885. The Access Services office is located in the Success Center on the second floor of the Student Center.