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Credit Course Descriptions (Spring 2010)
ENTR 220Entrepreneurial Marketing (2 CR) Prerequisite: BUS 230 In this course, the student will gain insights essential for marketing an
entrepreneurial venture utilizing innovative and financially responsible
marketing strategies. The student will analyze marketing philosophies
implemented by key successful entrepreneurs. Additionally, the student
will prepare a marketing plan to launch the entrepreneurial venture and a
marketing plan to implement during the first two years of business
operation. 2 hrs. lecture/wk. |