Marketing Specialist Entrepreneurship Certificate (Spring 2012)
The marketing specialist entrepreneurship certificate prepares students to open their own service business providing marketing services to businesses. This certificate is designed to provide the student with basic skills in marketing as well as basic skills in small business development and management.
Suggested/Sample Course Sequence
The sequence taken by the student may vary depending on prerequisites, course availability, and personal/professional responsibilities.
(Major Code 4250; CIP Code 52.1401)
First Semester
| Code | Title | Hours |
|---|---|---|
| MKT 230 | Marketing | 3 |
| MKT 134 | Professional Selling | 3 |
| MKT 121 | Retail Management | 3 |
| ACCT 111 | Small Business Accounting | 3 |
| OR | ||
| ACCT 121 | Accounting I | 3 |
| ENTR 120 | Introduction to Entrepreneurship | 2 |
| ENTR 180 | Opportunity Analysis | 2 |
Total Semester Hours: 16
Second Semester
| Code | Title | Hours |
|---|---|---|
| MKT 202 | Consumer Behavior | 3 |
| MKT 240 | Advertising and Promotion | 3 |
| ENTR 131 | Financial Management for Small Business | 2 |
| Prerequisite: ACCT 111 or ACCT 121 | ||
| ENTR 220 | Entrepreneurial Marketing | 2 |
| Prerequisite: BUS 230 or MKT 230 | ||
| ENTR 142 | Fast Trac Business Plan | 3 |
| MKT 284 | Marketing and Management Internship I | 1 |
Total Semester Hours: 14
Courses of Interest
| Code | Title | Hours |
|---|---|---|
| Students may be interested in taking additional courses, as noted above, to complement their certificate study. These courses are NOT part of the certificate requirements. | ||
| ENTR 195 | Franchising | 3 |
| ENTR 160 | Legal Issues for Small Business | 2 |
| MKT 234 | Services Marketing | 3 |
Total Program Hours: 30