Marketing and Management, A.A.S. (Spring 2012)
Merchandising, marketing and management-related fields have recently experienced tremendous growth and expansion in Johnson County. Surveys indicate that few other areas offer greater opportunity to qualified people. In fact, employment of people in this field is expected to increase faster than the average for all occupations nationwide.
JCCC’s marketing and management program prepares you for jobs in this field. Graduates of JCCC’s program are ready for entry-level management or sales positions in retail, wholesale or manufacturing and marketing services.
Through marketing and management courses and in the capstone course, you learn the latest in business and consumer marketing trends. You also learn the importance of good customer service and the skills needed to deliver that service. The curriculum reflects current industry standards, including an emphasis on eMarketing, interpersonal communications and consumer behavior.
The marketing skills taught are immediately applicable to your job and career. You also can take your work experiences back to the classroom for analysis and a greater understanding of the problems businesses face. You acquire basic merchandising business information and learn how to work with people. By integrating coursework and on-the-job experience, you are given the knowledge, skills and attitudes necessary to reach your career objectives.
(Major Code 2620; CIP Code 52.1401)
Associate of Applied Science Degree
First Semester
| Code | Title | Hours |
|---|---|---|
| MKT 134 | Professional Selling | 3 |
| ENGL 121 | Composition I | 3 |
| Prerequisite: ENGL 106 or appropriate placement test score or EAP 113 and EAP 117 | ||
| MATH 120 | Business Math or higher | 3 |
| Prerequisite: MATH 111 with a grade of "C" or higher or appropriate score on the math assessment test | ||
| BUS 121 | Introduction to Business | 3 |
| MKT 230 | Marketing | 3 |
Total Semester Hours: 15
Second Semester
| Code | Title | Hours |
|---|---|---|
| MKT 121 | Retail Management | 3 |
| MKT 202 | Consumer Behavior | 3 |
| BUS 150 | Business Communications | 3 |
| Prerequisite: ENGL 121 | ||
| BUS 141 | Principles of Management | 3 |
| MKT 240 | Advertising and Promotion | 3 |
| MKT 284 | Marketing and Management Internship I | 1 |
Total Semester Hours: 16
Third Semester
| Code | Title | Hours |
|---|---|---|
| MKT 205 | eMarketing | 3 |
| ECON 132 | Survey of Economics | 3 |
| OR | ||
| ECON 230 | Economics I | 3 |
| ACCT 111 | Small Business Accounting | 3 |
| OR | ||
| ACCT 121 | Accounting I | 3 |
| HUM 122 | Introduction to Humanities | 3 |
| CIS 124 | Introduction to Computer Concepts and Applications | 3 |
| AND | ||
| CPCA/CDTP elective | 1 | |
| Note: CPCA 105/106 will not meet this one hour requirement. | ||
| OR | ||
| CPCA/CDTP electives | 4 | |
| MKT 286 | Marketing and Management Internship II | 1 |
| Prerequisite: MKT 284 |
Total Semester Hours: 17
Fourth Semester
| Code | Title | Hours |
|---|---|---|
| Health and/or Physical Education Elective | 1 | |
| MKT 221 | Sales Management | 3 |
| Prerequisite: MKT 134 | ||
| MKT 290 | Capstone: Marketing and Management Case Studies | 3 |
| Prerequisites: BUS 141 and MKT 284 and MKT 286 and (BUS 230 or MKT 230) or department approval | ||
| BUS 261 | Business Law | 3 |
| HIST 141 | U.S. History Since 1877 | 3 |
| MKT 234 | Services Marketing | 3 |
| Prerequisite or corequisite: BUS 230 or MKT 230 |
Total Semester Hours: 16
Total Program Hours: 64