Outcomes/measures tracked and tools utilized
There are several measures the College monitors. One is the usage of facilities and attendance at events on campus. Another measure is the interaction with the community as supported by community based giving to the foundation in support of the College mission. The College also recently contracted with EMSI to measure the economic impact created through college operations, student spending, and alumni increased wages
Summary results of measures
From academic years 2011–2015, events in the Carlsen Center’s performance halls increased by 17% as shown in Figure 2.9. This includes an increase of 40% in performing arts series events that draw members from the public to the campus. Results from the NCCBP institute indicate the College’s partnership with the local community puts it in the top quartile of participating community colleges as shown in Figure 2.10. This indicator represents the use of college facilities by community and business organizations. One reason for the strong relationship with the community is the College's dedicated space for public conferences and meetings in the Regnier Center on campus. This space is connected to the Nerman Museum, which is open to the public daily. Another indirect measure of meeting key stakeholder needs is the support the College receives in the form of scholarship donations for students and fundraising gifts to the JCCC Foundation, as shown in Figure 2.11.
The Economic Impact Study conducted by EMSI, Inc. showed that the College annually provides $732.7 million to the local economy. The executive summary also revealed that for every one dollar invested by JCCC students they receive an additional $3.10 in higher future wages; or a 13.4% rate of return. The local community who invest in JCCC through tax support receive an additional $2.70 in tax revenue due to increased wages over the students' working lives; or a 7.7% rate of return.
Comparison of results with internal targets and external benchmarks
The College strives to be integrated into the life of the Johnson County community and the greater Kansas City metropolitan area. The Carlsen Center strategically pursues national and international artists to perform and also taps into the jazz heritage of the Kansas City region with the Jazz Interlude festival. In conjunction with the performing arts series, the Carlsen Center, using its multiple stages, leverages both internal usage through academic departments and student performances with activities for K-12 schools and through community-based opportunities. The College will continue to pursue these opportunities until reaching capacity for its facilities.
The Regnier Center was built with the community in mind. Housing most of the College's CE offerings, the Regnier Center and the adjoining Nerman Museum provide a hub of community-based cultural, business, and social interactions with the College. As with the Carlsen Center, the College's goal is to reach capacity with its facilities. As a measure of market penetration within the community, the College has established a target of reaching the 75th percentile or higher based on NCCBP data.
The JCCC Foundation serves as the fundraising arm of the College and was established to provide funding for student and College needs not otherwise covered by tuition and tax revenues. The focus of the foundation has been on student scholarships, the performing arts series, the Nerman Museum of Contemporary Art, and special College programs and initiatives. The foundation reports annually to the Board of Trustees about activities designed to promote giving to the College, as well as reporting on funding of projects by the foundation throughout the year. The foundation strives to increase funding for scholarships and annual giving from the community.
Interpretation of results and insights gained
Figures 2.9 and 2.10 relate to the Carlsen Center and overall market penetration indicating the College has been successful in engaging the surrounding community. Scholarship disbursements continue to increase in support of students. The large variance in foundation giving year to year (see Figure 2.11) can be linked with special projects: building the new Wylie Hospitality and Culinary Academy, providing an endowment for the Visual Arts, a fundraising project for updates to the Carlsen Center, and the naming of a campus building.